In their inaugural season, Overwatch league wanted to capitalize on their season-long success and go big for their championship. They enlisted our help to elevate eSports to the same plane as "stick and ball" sports. Barclay's Center and DJ Khaled might have helped little bit too.
Exterior branding made sure that even if people hadn't snagged a ticket to the sold-out event, they knew that eSports is here to stay.
Once attendees got inside, our concourse activations gave them plenty to do to get ready for the big match between the Philadelphia Fusion and the London Spitfire.
Once everyone was even more hyped up for the big match than they already were, attendees filed into the arena to get one last shot of adrenaline from our on-screen content, break-time performances, surprise & delights, and DJ Khaled himself.