in 2019, Metro by T-Mobile continued to rebrand by shifting focus to the NBA and signing Giannis Antetokounmpo as a spokesperson. The attention on Kevin Durant's free agency garnered a lot of backlash on the media and their hounding questions.
#MetroMediaJam challenged the NBA media to lace up and compete in a tournament to prove they don’t just know the game, they can play too. Metro Media Jam generated 22 unique online/broadcast mentions (50 with syndication) with a total potential audience of 6,704,189