To reward the loyal cardmembers of Barclaycard's NFL Extra Points credit card, we created the #FandomNation sweepstakes and challenged our fan base to prove their loyalty to their teams and the sport. The campaign generated a great response that was supplemented by a social listening campaign. They continue to run the program under various themes including playoffs, the draft, and preseason. View here.
FACEBOOK APP
FACEBOOK POSTS
SAMPLE OF SUBMISSIONS
