Platinum House at Coachella

Conception: David Chamberlain (ECD - Momentum Worldwide) American Express returned as the official credit card of Coachella with an on-site activation for the masses and an off-site chill space for influencers and Platinum cardmembers. Outside the festival at The Parker Palm Springs hotel, celebrities, influencers and Platinum cardmembers could hang out between performances at the American Express Platinum House. Attendees were treated to SoulCycle classes led by Senior Master Instructor Stacey Griffith, a dj set by Hannah Bronfman and a private performance by singer-songwriter Bebe Rexha. There were also culinary treats like tacos, popsicles and vegetable skewers, and activations from outside brands like Sew Chic, which offered custom bandana making. And of course, like any savvy festival sponsor, the brand offered a flower crown-making station. Celebs who stopped by included “Black-ish” star Yara Shahidi, rapper D.R.A.M. and his Goldendoodle Idnit and teen star Peyton List. And to cap it off, the Vanity Fair photo studio was also located inside the Platinum House, attracting even more high-profile attendees. Agency: Momentum Worldwide, New York City.