In 2019 evian began transforming their product packaging and supply chains to create a 100% recyclable bottle. The noble pursuit was promoted through the #flipitforgood hashtag that featured influencers and fans flipping their bottles into recycling bins. To activate that on-site, we gamified the experience of recycling in a tennis setting.
In 2018, we supported Evian's above-the-line campaign, "I WANNA," we created a series of activations including an influence event at Hudson Hotel, a consumer photo activation at the US Open, and branded elements in and around Spring St. Studios for NY Fashion Week.
The Hudson Hotel event launched the campaign and included life-size portraits of the Evian influencers; Maria Sharapova, Madison Keys, and Luka Sabbat. Attendees were treated to a special menu, a confetti-wall photo op, and custom neon signage.
At the US Open, our interactive photo-op let attendees fill-in the "I WANNA" blank with some catchy tennis-themed phrases. Brand ambassadors around the grounds handed out Evian cooling-scarves while mobile carts and coolers quenched the thirst of attendees in the august sun.
