In 2019 evian began transforming their product packaging and supply chains to create a 100% recyclable bottle. The noble pursuit was promoted through the #flipitforgood hashtag that featured influencers and fans flipping their bottles into recycling bins. To activate that on-site, we gamified the experience of recycling in a tennis setting.
In 2018, we supported Evian's above-the-line campaign, "I WANNA," we created a series of activations including an influence event at Hudson Hotel, a consumer photo activation at the US Open, and branded elements in and around Spring St. Studios for NY Fashion Week.
The Hudson Hotel event launched the campaign and included life-size portraits of the Evian influencers; Maria Sharapova, Madison Keys, and Luka Sabbat. Attendees were treated to a special menu, a confetti-wall photo op, and custom neon signage.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/56170f6e-8525-4f30-9648-f1ff5334ec5e_rw_3840.jpg?h=74e11bdc26e8f27b78fc5b1d2d27af72)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/7a2bf285-453b-46fb-8273-31516bba9ae6_rw_3840.jpg?h=622f85361e6e988ba456f89670e39da4)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/4f6abf26-490e-4df0-bf1f-80152c68d2cf_rw_3840.jpg?h=cc8da29d516145681737836e818efa20)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/ecca6f2e-2ec0-46cf-981a-e80fc5dcb685_rw_3840.jpg?h=ac9be075c6f3e0e578c4190a2cce95ad)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/c59c7489-5139-442b-856d-3ca4f73a5030_rw_3840.jpg?h=864a65f0386b59e3b9031d337be5028c)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/d4a8b7d2-02aa-49b2-903b-5608d7896a6f_rw_1920.jpg?h=4a4287390568990b6573b7cedc72bee6)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/cb04c0c1-b64c-4135-93ca-b5fb52b10ed9_rw_3840.jpg?h=6d060a28917b0e0e7570a7e52280af4c)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/cbcbb90c-4e4f-4a79-8e75-3e10fbedce67_rw_3840.jpg?h=d73bffffca1bfc009e6563c8497e070e)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/e336b2f8-100a-4e1b-8585-c0ad348092b3_rw_3840.jpg?h=8c567ea04ca5deedf1fccf9e00b80ab9)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/4f75b9ba-503d-492a-a9b1-2026aca3c8e2_rw_3840.jpg?h=063be5642296072072c177781cd8dba4)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/26897d2d-8a0f-4506-96aa-58059d5c0b51_rw_3840.jpg?h=d78a5b80f1a43fa504922a719dacac95)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/b0ceebb3-21fb-4b92-85a9-d08072a60e20_rw_3840.jpg?h=53924299265d2a8d097fda2df80ef083)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/2a96b5c3-dba4-4f94-a3b8-3592eacff6a3_rw_1200.jpg?h=fccff2c1f9e506fc563b84c5fd850385)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/10501f1f-8c88-4ba7-a67d-888be1b35602_rw_1200.jpg?h=109953ad45dec104a10049667f9f8123)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/856313c2-0166-4c7a-bad2-48eaa782e02c_rw_1200.jpg?h=86b699704b28a03dc7d49ce4c3c3ee9d)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/6089415b-fc7c-4009-9826-215a26bfd7c0_rw_1920.jpg?h=9ed33e14d5eba181aefa25318d4ae4c9)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/25fc61b4-01f1-419d-820c-2f6c7e77d26d_rw_1200.jpeg?h=df2aa37d33515baef52ecca9a2f9a2f1)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/e80e2697-4491-4ff2-b4ce-9969d745e652_rw_1200.jpg?h=b3bf6066059247885a73f7285cbb3e70)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/bd6c1ce6-1db9-451a-9a14-0b8e029a7425_rw_1200.jpg?h=060ccdfd3a4303ef3424905737c74be9)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/558261fe-6e2e-4f98-8537-37f83bbbf53e_rw_1200.jpg?h=a016ad083384f25bb2dc65a078db957f)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/983ca352-5188-4629-9293-874bb04d713e_rw_600.jpg?h=f091af06a1607384830715dc436d5963)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/1d29e4dd-4862-4476-902e-b96afd39b7e1_rw_1200.jpg?h=b8ecb089b737c551f2b3475a56a060fa)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/bafbf462-41e1-4e58-9cdc-6f2fc6f9c97f_rw_1920.jpg?h=655274678059b490840e4afa0266349a)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/ab73a565-5638-4797-a6a6-ab2d999d6a75_rw_1920.jpg?h=8471359668aab9d0fd8c2592f08cfb59)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/982a7912-3089-42c4-9bbc-38798b490195_rw_3840.jpg?h=23ac0f866438cd68e1cf3ba53a450fd7)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/2f9478d8-9a48-4ea6-bc77-318632919796_rw_3840.jpg?h=5a11046f1d53879ac63091772070496d)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/f7c97dd8-04bc-492c-9c69-38360ff0da62_rw_3840.jpg?h=995a2b21cb4912a0f5a80d1bf0b57144)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/bf91ca5e-963c-4e1e-9083-2394c4e4297c_rw_3840.jpg?h=5ea8f0bad01aca0825d2af61b204cd2e)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/129970d9-ed9a-42de-a3c5-90d1b978b20b_rw_1920.jpg?h=42f9703e4ad140bd5fb87eac4ac7dd3f)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/3ba6d72a-a3fa-4bab-a4f0-e4fbcf4787d1_rw_1920.jpg?h=7a069b05248615a0a9886939450b543b)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/11350204-3e72-4fbb-bfc2-946b14cb8214_rw_3840.jpg?h=c69edcb354cd5178f2f70e0a0d519fc7)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/6d58de22-df90-4ec1-809f-c267471eff70_rw_3840.jpg?h=5c9c5ecbf79ed5d6b5807953fa191c5d)
At the US Open, our interactive photo-op let attendees fill-in the "I WANNA" blank with some catchy tennis-themed phrases. Brand ambassadors around the grounds handed out Evian cooling-scarves while mobile carts and coolers quenched the thirst of attendees in the august sun.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/36a83355-c4ae-4294-b4c2-582a6271531b_rw_1200.jpg?h=4d77a922aed378db16c4905bf2ce9763)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/f77d569a-fa0d-475b-a28a-b5554d89ba4d_rw_1200.jpg?h=bab91f4b19dd80b462850012276ad834)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/a0fa183b-2621-48fc-b09b-3ac38e50efe1_rw_1200.jpg?h=974aaf0315657a786c7cfea9486ad770)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/499101e6-abb2-4df6-a1ee-75f84776abc3_rw_1200.jpg?h=0c3e692e366f69fe0776bc8eca04d6b1)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/e38865b4-fc9e-4fef-b29b-153683796e06_rw_1200.jpg?h=c44701d67000c1d85517c17607e4b869)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/c0f67655-196e-47c1-a1d0-b72a39080068_rw_1200.jpg?h=f5bf5080f1dc0c115afce86fa83fb1b9)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/2679dded-7068-4b38-8bb4-d4f8c18a3105_rw_3840.jpeg?h=a712ade8c6d7cce5f85bc8e3b12534fd)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/59dab6fb-a6b2-4d7e-9b4e-29b16002cedd_rw_3840.jpeg?h=7a2751ce356aa8e52a0e36c05b18e722)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/cfe190f7-24fa-4107-8214-5f255261b73d_rw_3840.jpeg?h=8846ddaff3dc3231ce1113fcd1d065c4)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/5b38a568-3171-49d3-998c-f1bf4713a9f6_rw_3840.jpeg?h=e7f291f56fb9986a60313ddaa620dae0)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/c2c1a8c7-a3c7-4608-afe6-dde350efed7f_rw_3840.jpeg?h=edc75fb5334a5cdb5f0bf40b7c2ac9e4)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/4f3f75f7-0e4e-43ba-be74-024a5962ffca_rw_3840.jpeg?h=741b616da795510c53d2abadb2882b13)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/56e3cd3f-a642-48ed-89f6-58befc063afe_rw_3840.jpeg?h=77ce2498ccbe8b2c378a5323a1f45932)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/041b14db-c44c-4361-af2d-c7d1c7e8ba38_rw_3840.jpeg?h=e77d37583cc9a4f7c8d1d0fb2f8fd7a9)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/9801bb81-b1b2-4b0e-9252-1f69d3011007_rw_3840.jpeg?h=9bafd4c6744894facb91420547bce76d)