![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/c3058bbb-2614-43db-a3b8-8e0b1ec8135f_rw_3840.jpg?h=641710110ee81e62ced5f08c65077101)
The booth design incorporated new American Express branding principles such as friendly and human
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/8a141d42-c69c-4dd1-a3b2-030d5812b4f5_rw_3840.jpg?h=7a329c599df1d1ca33bf2110e69b5bf3)
We gave complimentary brand colors a larger role than ever before.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/229aec8e-ed16-4b06-ba53-c62c1d043c2d_rw_3840.jpg?h=1b53ce781287a25f0739e6ae0ae79f8a)
Inside the Robot & Sons office, competitors attempted to upgrade the firmware on the Robotler while navigating a slew of business inspired obstacles.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/72811cd7-54a7-48ab-94ae-b4e408bdbdd1_rw_3840.jpg?h=51d0b5269127b6d097ce9d79ebbcd65c)
Inside the Wear Next office, competitors tried to find the correct prototype and hard-drives.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/516e7605-3aff-4362-a46a-04217613c2a3_rw_3840.jpg?h=866ce979bd0584337c48b9441b7ba122)
Whether they won or lost, everyone who participated was excited for our team photo op.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/0a69d2ae-4382-4f01-91d5-69b112794b17_rw_3840.jpg?h=278d6e43d46c5e5e511654c283416dc6)
While waiting for their turn, attendees had the chance to earn clues that would help them while inside the offices by playing our digital game.
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/76866b7d-58ba-4bb9-ab8b-014f9bb8d586_rw_3840.jpg?h=64a4a6a903b1e9530e075c0ed0bead45)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/fe2e94ae-11e3-482c-9348-87ba3b7e1397_rw_3840.jpg?h=68ac346213b63faa3b67329f53e44a18)
![](https://cdn.myportfolio.com/b6df6af6c9a24394bd530a6b3344fa46/5e435c4c-3f16-457a-a183-2a0138bf4833_rw_3840.jpg?h=8212a741f9e565a82b998b71859f6719)