Smirnoff Ontrade Toolkit
To better promote Smirnoff products on the ground, we created a holistic prmotions model that goes beyond brand reps, ambassadors, and sampling teams. We provided a playbook both for the new "specialist" role and their managers. Unfortunately as this is an internal sales strategy, I can only reveal so much here but I am happy to discuss in person. Just let me know ahead of time if you would like to see it.