The booth design incorporated new American Express branding principles such as friendly and human
We gave complimentary brand colors a larger role than ever before.
Inside the Robot & Sons office, competitors attempted to upgrade the firmware on the Robotler while navigating a slew of business inspired obstacles.
Inside the Wear Next office, competitors tried to find the correct prototype and hard-drives.
Whether they won or lost, everyone who participated was excited for our team photo op.
While waiting for their turn, attendees had the chance to earn clues that would help them while inside the offices by playing our digital game.