Samsung #BigOnImage

Graphic DesignArt DirectionCopywriting

For the launch of the Galaxy S6 and Note5 Samsung teamed up with T-Mobile to show off the phones imaging and have a little fun along the way. The idea we sold in was simple, get a street team outside T-Mobile stores to get consumers taking fun shots with the Samsung smartphone and a character printed on clear acetate. Once people experienced the phone they took the flyer away and took more photos and shared them online under the campaign hashtag. Simple and fun

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