Valentine’s Day fell on a Friday which meant it’s not just one day of love, it’s a whole weekend! So we created a hub full of content to inspire you to learn the Language of Touch.
We believe that couples that communicate about sex have better sex so this Valentine’s Weekend we explored that communication through touch with Durex 2-in-1 Massage Gel and Lubricant.
Partnering with BuzzFeed and YourTango we created an entertaining and educational site that targets and tailors the content for men and women separately.
Banners, Facebook posts and a PR push drove traffic to the hub and the content then drove consumers to purchase on Amazon.
Results? 115 million impressions, 204k hub visitors, +155% Click thru rate leading to 44.5% lift in purchase intent