American Express wanted to treat Card Members in their important Northwest market so we leveraged their partnership with the Golden State Warriors to create a series of watch parties coupled with ongoing promotions for the 2016-2017 NBA season.
The initiative featured 4 themed parties that divided the season up into quarters. Each featured appearances from Warriors' legends such as Rick Barry, Chris Mullen, Mugsey Bogues, Baron Davis, Antawn Jamison, and Adonyl Foyle. Attendees were treated to food, drinks, music, giveaways, and of course, the big game!
Always-on initiatives like the Fan Van, giveaways, gift with purchase, and in-arena seat upgrades helped to reinfrorce that American Express is there for Warriors fans.